The two-day conference brought together close to 150 decision makers from major cities in Asia with the same goal of understanding what opportunities in the hospitality sector the Indonesian market has to offer. We had the honour of having Bapak Hiramsyah S. Thaib of the Ministry of Tourism deliver the keynote ministerial address on Day 1, casting the spotlight on the government’s 10 New Balis: Tanjung Kelayang; Tanjung Lesung; Kepulauan Seribu & Kota Tua; Borobudur; Bromo – Tengger – Semeru; Mandalika; Labuan Bajo; Wakatobi and Morotai.