Central Eastern Europe is a region on the rise – energetic, evolving and hungry for discovery. Buyers here are open-minded, curious, and highly engaged. They’re not just seeking destinations; they’re seeking exotic travel. From the aspirational Romanian traveller to the discerning Polish explorer and the adventure-loving Czech market, there’s growing demand for authentic, high-quality African experiences. These buyers value face-to-face interaction, trusted partnerships and curated content tailored to their market.