As the world starts to recover from the effects of the Covid-19 pandemic and opening up borders and skies to global tourism, Uganda has refreshed its tourism destination brand promise.

The country has unveiled a new brand identity that will showcase an adventure of a lifetime to global visitors.

The new brand - Explore Uganda, the Pearl of Africa – was developed by the Uganda Tourism Board and draws inspiration from the natural heritage of the country.

It is famous for its thousands of plant and wildlife attractions, as well as vast and beautiful landscapes, temperate climate, warm people and cultural diversity.

Speaking at the launch of the brand, Uganda president, Yoweri Kaguta Museveni, urged the world to Explore Uganda, the Pearl of Africa to see the uniqueness of her attractions guaranteeing a better experience and higher return on investment.

Find out more above.