Rwanda has unveiled its new brand identity and logo – Visit Rwanda – as part of a wider strategy designed to attract more tourists and greater business investment.

At the same time, Rwanda Development Board has just been revealed as the tourism partner for one of the world’s leading football clubs, Arsenal, in a move designed to boost awareness of this vibrant, warm and beautiful East African country.

The new identity is inspired by Rwanda’s beautiful landscape, its volcanoes, its flora and fauna as well as the famous, renowned Rwanda traditional art form, Imigongo.