Qatar Airways has released its latest TV commercial and social media campaign, highlighting the airline’s contribution to the US economy and taking its message directly to the American people: “Our success is also America’s shared success.”
The campaign, seen by more than eight million people on social media, cites independently-gathered data that clearly demonstrates the airline’s robust $91.8 billion investment in the American economy through its 332 American-made aircraft.
The airline also directly supports 123,000 American jobs and flies 3.1 million visitors to the US annually – visitors who helped pump an extra $4 billion into the US economy in 2016 alone – the carrier argues.
Qatar Airways chief executive, Akbar Al Baker, said: “This commercial expresses how tremendously proud we are of the investment we have made, and continue to make every year, in the US economy.
“Our 332 American-made aircraft are testament to the faith we have in America, and in American-made products.”
The news comes after American Airlines rebuffed an attempt by Qatar Airways to take a ten per cent stake in the US carrier.
Al Baker added: “We have built with American companies, including Boeing, Gulfstream, GE, Honeywell and others, who have been instrumental in helping us deliver the high-quality product around the world.
“Together with our American partners, we will continue to help strengthen the global aviation industry and America’s economy.
“This commercial speaks directly to the hearts and minds of the American people.
“It eloquently expresses our firm belief that nothing great was ever built in isolation; that together, with our American partners, we will continue to invest in America’s future by building the greatest aircraft in the skies.
“Together, we will continue to soar to even higher heights.”
Qatar Airways recently announced an order for two Boeing 747-8 Freighters and four 777-300ERs, valued at $2.16 billion at list prices, a sign of the airline’s continued expansion and contribution to the US economy.