Breaking Travel News

IATA AGM 2026: Maher Kouba, Executive Vice President, Travel unit, Amadeus

Breaking Travel News speaks with Maher Kouba, Executive Vice President, Travel unit with Amadeus, about a major new report looking at how AI is transforming the aviation sector.

Supported by Microsoft, it outlines a range of different agentic AI use cases and tangible recommendations identified through interviews with airlines including Azul Linhas Aéreas, Icelandair and Southwest Airlines.

Agentic technologies are now mature enough to be deployed against predictable, high‑impact workflows — especially in operations, customer service and e-commerce.

Download the report here.