In a first for Flight Centre, the company has unveiled an exciting new brand positioning, titled “All travel, No worries”.
Announced at its summer conference in July, the campaign reflects Flight Centre’s ethos as a tailor-made holiday company.
The multi-million-pound brand refresh, designed by creative agency Brave and developed with Flight Centre’s in-house studio, will be rolled-out across the travel company’s network of over 80 UK stores.
Yvonne Hobden, Flight Centre head of retail marketing, said “This is an extremely exciting time for Flight Centre as we embark on a new brand positioning, the first since our UK launch in 1995.
“Following an intensive search, we chose Brave as our creative partner, based on the elegant simplicity of the brand expression “All travel, No worries” and the flexible way it could be adapted to land several key messages for us.
“This is the biggest investment we’ve ever made in a marketing campaign and this demonstrates our continued commitment to our high street store network and the importance we attach to the personal service provided by our talented Travel Consultants.”
The campaign will be accompanied by a new, light-hearted tone of voice in Flight Centre’s marketing to better reflect their people and their culture.
Take a look above.