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Air China launches Land Your Dream to UK audience

Air China has launch of the Land Your Dream campaign, which has been designed to inspire Brits to make their dreams a reality with Air China.

This new global creative platform is the latest step in Air China’s commitment to helping people land their dreams by connecting business travellers and tourists alike with all the possibilities that China and the rest of the world holds.

With new route launches, such as the recent Gatwick to Chengdu route and the latest introduction of Boeing 777s to offer wider aircraft, plus improved products and services, Air China strives to constantly better-serve its passengers.

Air China aims to allow travellers to chase their dreams and while also building lasting connections between the UK and China.

The campaign creative displayed on the micro-site, features dream like clouds as the user soars through the sky to reach the landing page.

The creative features popular dreams and iconic destinations reimagined in cloud form.

A new ad will air from today and will be supported by out of home and digital campaigns.

Hongbing Chen, deputy general manager, Air China, Europe, commented: “For almost 40 years we have been allowing Brits to live out some of their biggest dreams by connecting them with China.

“From walking the Great Wall to visiting the rice paddies and trying the finest Chinese delicacies or even seeing pandas up close, our first class service and vast flight network has opened up endless possibilities.

“The Land Your Dream campaign is the next exciting milestone in our history and we can’t wait to help people achieve their dreams by entering our competition to make them come true.”