In Guangzhou, a new fragrance is redefining what travel means. It doesn’t come from a boutique or niche perfumery, but from a vast sensory institution recently certified by Guinness World Records as the “Largest Perfume Museum” (9,500,878 sq m, Guangzhou, November 27, 2025) – the Xuelei Fragrance Museum . Here, scent becomes architecture, storytelling, and a new way to experience a city.