Ministers gathered at WTM London 2025 shared their views on how smarter, more inclusive investment models can help destinations to share more widely the benefits of travel and tourism. The 19th edition of WTM London’s Ministers’ Summit, in association with UN Tourism and WTTC, offered examples of how the public and private sectors are working together to fund the opportunities and mediate the challenges of growing travel and tourism markets. Many destinations are using tax breaks and other incentives to drive tourism development. Christina Frasco from the Philippines talked about how it was offering fiscal incentives and opening new economic zones for tourism that champion sustainability, green innovation and job creation.