Visit Qatar has unveiled its latest global campaign, ‘Surprise Yourself,’ marking a significant step in its mission to attract six million visitors annually and establish Qatar as a must-visit tourist destination by 2030. The campaign invites travellers to discover the unexpected and memorable experiences that Qatar offers. By targeting families, couples, and groups of friends, the campaign emphasises Qatar’s ability to provide diverse, meaningful, and unforgettable experiences.

Wego, the largest online travel marketplace in the Middle East and North Africa (MENA), partnered with Visit Qatar to enrich traveler engagement and amplify the allure of Qatar’s tourism offerings.