As travel marketing moves deeper into the creator era, Virtual Dubai continues to show how Virtual World Internet is turning immersive hospitality content into a powerful tool for modern destination storytelling. If the first wave of travel marketing was built around glossy photography and the second around social media, the next is being shaped by navigable content: digital environments that allow creators, influencers and publishers to explore, pre-scout and frame experiences before they ever arrive. That is precisely where Virtual Dubai has found its edge. Through interactive virtual tours across some of the city’s most visually striking hotels, the platform is creating a new layer of creator-ready infrastructure, one that aligns with how luxury travel is now discovered, shared and sold

Dubai’s 2026 calendar is set to be one of its most ambitious yet, marked by major milestones, global recognition and forward-looking innovation. The year will see landmark anniversaries for flagship events such as the Dubai World Cup, Dubai Marathon, Art Dubai and Global Village, alongside international acclaim from Lonely Planet for Old Dubai’s cultural food tours. Dubai will also strengthen its position as a global hub for business, technology and sustainability, with major trade shows relocating to Expo City Dubai and the launch of fully electric air taxis.

MICHELIN unveiled the fourth edition of its annual MICHELIN Guide Dubai during a glittering ceremony last night in Downtown Dubai, which saw the naming of the city’s first ever MICHELIN three-starred restaurants.