VISIT DENVER, the City of Denver’s official tourism sales and marketing agency, have announced that in 2023 Denver welcomed a record 37.4 million domestic visitors, a 3% increase over the previous record set in 2022. This record number of visitors also spent more money in Denver than ever before, generating $10.3 billion in tourism revenue, outpacing last year’s record amount of $9.4 billion by almost 10%.

Borrowing an idea that has been wildly successful in Europe, Denver will host its sixth annual Night at the Museums, an evening where 22 of the city’s top museums will stay open late and open their doors for free.

The Colorado Tourism Office and VISIT DENVER reports record increases in marketable leisure trips and visitor spending; Denver reports record-breaking visitation, spending and double-digit business travel growth.

Visit Denver, The Convention & Visitors Bureau, today announced the debut of their new and improved Visit Denver app for both major smart phone platforms. The app provides visitor information including detailed maps, must-see attractions, photos, and is a one-stop spot to find the best of Denver.