As the Theme Park Capital of the World and the No. 1 visited destination in the U.S., Orlando ushers in a year of innovation and excitement with more than 25 new experiences in 2025, including the debut of its first new theme park in more than 25 years.

VISIT FLORIDA highlighted an amazing year for Florida’s tourism industry driven by the efforts of the state’s official tourism marketing corporation. Throughout 2022, VISIT FLORIDA’s marketing initiatives – initiatives that are frequently done in collaborative partnership with local and regional tourism industry partners throughout Florida – have consistently yielded record-breaking visitation growth, and reinforced Florida’s position as one of the top vacation destinations in the world