In 2024, Türkiye welcomed 4,433,782 visitors from the United Kingdom. In the first half of the year, nearly 1.8 million UK travellers arrived, reflecting Türkiye’s continued popularity as a top destination for British tourists seeking its unique mix of vibrant cities, historical sites, and scenic Mediterranean coastline. Türkiye achieved a 9.8% year-on-year growth in its visitor numbers and hosted 62,269,890 visitors in 2024, representing a 20.3% growth compared to 2019, the pre-pandemic year. With this figure, Türkiye also surpassed its targets of 60 million visitors, which it announced earlier in 2024, and 61 million visitors, which it renewed last October. In addition, Türkiye generated 61.1 billion USD (£49.3 billion) in tourism revenue, which is 8.3% more than the previous year.