This month sees the launch of the first European advertising campaign from the Tunisian National Tourist Office. Designed to encourage visitors from across Europe to rediscover the destination, which is just a two to three hour flight from most UK airports, the campaign highlights the depth of Tunisia’s tourism offering and is scheduled to run across a range of broadcast, outdoor, print and online outlets until the autumn.
Travelport is extending its footprint in Africa with a new distributor operation in Tunisia. The news follows the appointment of SIR Tunisie SARL as Travelport’s new partner in Tunisia and means that Galileo products and services will become available in the country with immediate effect.
UK visitors to Tunisia more than doubled last month, with a 50.7 per cent increase on July 2011. The resilient country saw a 7.2 per cent increase on the country’s record-breaking visitors figures of July 2010.
Next week sees the launch of a brand new UK advertising campaign by the Tunisian National Tourist Office. Designed by London-based agency Fox Kalomaski Crossing, the three-month campaign will highlight the fact that now, there’s more to celebrate in this Mediterranean country.
Mehdi Houas, Tunisian minister of tourism, has unveiled a new direction for the sector in the North African country at World Travel Market 2011. The Tunisian people and its rich culture and heritage will take centre stage as the country seeks to attract tourists back to a freer, democratic country.
Key hotel performance indicators for the Middle East and North Africa region are split down the middle, but post very good signs of improvement, according to the latest analysis from MKG Hospitality. Turkey - which will celebrate the arrival of the World Travel Awards later this week - has emerged as a star performer in the region, while Bahrain, Tunisia and Morocco have all seen figures hit by political instability in the region.
This week will see the launch of the first ever social media campaign by the Tunisian National Tourist Office. The official Facebook and Twitter pages will showcase Tunisia’s white sandy beaches, excellent golf courses and thalassotherapy centres to inspire new and returning UK holidaymakers to the country.
When Zine al-Abidine Ben Ali fled Tunisia in January his departure was greeted with scenes of jubilation across the country. Power, it appeared, was flowing back into the hands of the people. Now, six months later, these first assumptions, while still valid, have been tempered with a hint of cold reality. Breaking Travel News here assesses the situation on the ground as Tunisia seeks out its future.