The roomangel Foundation, a pioneering nonprofit organization dedicated to advancing transparency and fairness in the hospitality industry, today announces the appointment of William A. Gibbs as Senior Advisor - Strategy & Growth. Gibbs joins the Foundation to spearhead the global expansion of hive, the organization’s flagship AI platform. Functioning as a connected intelligence layer, hive enables hotels to leverage complex data to optimize yield, reduce reliance on intermediaries, and prepare for the next era of Agentic AI in travel. In this pivotal role, Gibbs will oversee strategy, commercial growth, and operational excellence, shaping hive’s product-market fit and accelerating adoption among hotel groups, asset managers, and owners worldwide.