When TOURISE unveiled its cross-sector Advisory Board earlier this month, the headlines focused on the ambition of the platform: a new global stage for tourism, hosted in Riyadh this November, that promises to bring together voices far beyond the sector’s traditional boundaries. But who exactly sits on this 14-member board? What do they each bring to the table? And how will their expertise shape the “rewriting of the rules” that TOURISE is promising? BTN has gone behind the announcement to profile the individuals handpicked to advise this bold new initiative.

TOURISE is the first global platform designed to unite visionary leaders from both the public and private sectors across the tourism, technology, investment, and sustainability ecosystems. Anchored by a high-level advisory board of global industry figures, TOURISE aims to unlock unprecedented deal flow and high-value investment opportunities poised to reset the tourism landscape. The platform will also feature the TOURISE Awards, a program recognizing best-in-class destinations that deliver purposeful, unforgettable travel experiences aligned with the evolving expectations of today’s travelers. The inaugural, invite-only TOURISE Summit will be held in Riyadh from 11–13 November 2025, serving as the launchpad for a year-round platform that will redefine how the world travels, connects, and grows.