With over 34 million TikTok posts, #BookTok has swept the world by storm, captivating people seeking their next literary adventure. As Americans flock to Europe in record numbers this summer, leaving their boring beach reads on the book shelf, Trainline – Europe’s no.1 train ticket booking app – is transporting them to worlds unknown via its new summer book club, The Reading Route. Curated by Emma Roberts, co-founder of the viral online book club BELLETRIST, each of the 10 train reads selected by Roberts have roots in some of Trainline’s most booked European destinations, from London and Paris to Rome and Barcelona.

Social media video site TikTok has recently been flooded by videos extolling the benefits of Albania as a holiday destination — with a focus on its beaches, cheap but stylish bars and Unesco heritage sites, a trend first picked up on by The Times. One tour guide’s video of Ksamil, a popular seaside village close to Saranda, has received over 60mn views on TikTok.