Jeremy Jauncey is the founder of the award-winning content agency Beautiful Destinations, who has launched the Beautiful Destinations Academy in partnership with the Dubai Department of Economy and Tourism (DET). This groundbreaking programme was born from Jauncey’s vision to bridge a critical gap in the travel industry, as he noticed a growing number of travel decisions were influenced by social media content. Designed to fill this gap and equip the next generation of creators with world-class storytelling and digital marketing skills, the Beautiful Destinations Academy empowers participants to produce compelling, high-quality content that inspires travellers worldwide. The interview by Justin Cooke follows: