Banyan Tree Spa Krabi, recently lauded by the MICHELIN Guide as one of the seven “most luxurious” spas in Thailand, is floating a new idea to guests — complimentary weightless therapy classes. Weightless therapy is a holistic technique that involves floating in water, whereby the buoyancy helps alleviate pain and stress. Also known as flotation therapy, this sensory deprivation treatment is renowned for inducing a state of deep relaxation.

Autograph Collection Hotels, part of Marriott Bonvoy’s portfolio of over 30 extraordinary hotel brands, announced the highly anticipated opening of Veranda Resort Phuket, Autograph Collection. As the first Autograph Collection Hotel in Phuket and third in Thailand, this stylish new resort will become a beacon for travelers seeking a unique blend of natural beauty and immersive cultural experiences.

SEEN Beach Club Samui is making waves this season with an unprecedented lineup of world-class DJs, transforming Chaweng Beach into the ultimate party destination. Following a stellar end to 2024 with global headliners Kryder and Sirus Hood, SEEN Beach Club is set to elevate Koh Samui’s nightlife scene in 2025 with SEEN Presents, an unmissable lineup of global heavyweights and rising stars every Friday and Saturday, as well as Mustache White Night parties and themed Island Bloom brunches from January to March.

The Tourism Authority of Thailand (TAT) proudly announces that international tourist arrivals have surpassed the target of 35 million visitors in 2024, generating over 1.8 trillion Baht in tourism revenue. This landmark achievement highlights Thailand’s strong tourism rebound and sets the foundation for an even greater year ahead, as 2025 has been declared the ‘Amazing Thailand Grand Tourism and Sports Year.’

Zuma Phuket, the well-loved seasonal restaurant that launched in 2016, will once again return to Anantara Layan Phuket Resort. Due to its huge popularity, this year, Zuma will extend its seasonal presence in Phuket to April 2026. Nestled in The Beach House, Zuma Phuket features a main kitchen, sushi bar and an open robata grill kitchen, inviting guests to watch the chefs at work. Set against the beautiful backdrop of the Andaman Sea, guests can savor modern Japanese dishes in a relaxed beachside atmosphere.

In a groundbreaking effort to help safeguard Khao Lak’s stunning natural beaches, lessen the impact of rising sea levels and combat coastal erosion, Thailand’s luxurious boutique resort, The Sarojin, is researching the viability of a new and innovative sustainability project. Using locally sourced oyster shells and by-products from the local fishing industry, research test sites were created in late November to assess the viability of a possible new natural offshore reef.  If successful,  it’s hoped the scheme will improve the area’s environmental resilience and enhance its marine ecosystem.