Tamil Nadu, the southernmost state of India known for its ancient temples, rich history, literature, architecture, and vibrant cultural heritage, captivated audiences at World Travel Market (WTM) London 2025. The state’s participation highlighted its deep connection with London — a relationship built on centuries of trade, education, and cultural exchange — and invited travellers to discover its timeless charm.

Tamil Nadu, located in the south of India and renowned for its majestic temples, showcases its diverse persona and targets Germany as a strategic market by participating in the Internationale Tourismus-Börse (ITB) 2024 from March 5, 2024 to March 7, 2024. In line with its tourism growth objectives, Tamil Nadu aspires to be a top international destination.