Swiss Tourism News
Roger Federer Is Back to Celebrate Swiss Autumn – Together With Mads Mikkelsen
For the first time, tennis legend Roger Federer has teamed up with Switzerland Tourism (ST) to promote the beauty of the Swiss autumn season. In a video shot outdoors amid the majestic scenery of the Swiss mountains, Federer stars alongside acclaimed Danish actor Mads Mikkelsen. Inspired by Mikkelsen and the vibrant autumn landscapes, Federer showcases a playful side of himself like never before. The teaming up of Federer and Mikkelsen is part of the largest autumn campaign in the history of ST.
New Swiss Survey Reveals National Perception of Tourism in Switzerland
Switzerland Tourism (ST) and the Conference of Regional Tourism Directors of Switzerland (RDK) want to better understand the importance of tourism for the population. A representative survey has now confirmed that tourism is considered extremely important and causes concern to very few people. However, the industry is still treating this issue seriously and taking proactive action against it.
SWISS and Switzerland Tourism promote carbon-neutral air travel
Swiss International Air Lines (SWISS) and Switzerland Tourism, the Swiss national tourism promotion organization, are expanding their existing collaboration into the sustainability field.