The Pacific Asia Travel Association (PATA) is pleased to announce that PATA Travel Mart 2026 (PTM 2026) will take place in Sarawak, Malaysia at the Borneo Convention Centre Kuching (BCCK) from August 18 - 20, 2026. The event, generously endorsed by the Ministry of Tourism, Creative Industry and Performing Arts of Sarawak, hosted by the Sarawak Tourism Board, and supported by the Business Events Sarawak, marks the first time the Association’s signature travel trade exhibition is set to take place in the destination.

PATA has expanded its Tourism Destination Resilience (TDR) Programme to Sarawak, Malaysia, aiming to bolster resilience and sustainability in the Asia Pacific tourism sector. As tourism rebounds from the COVID-19 pandemic, the focus on resilience is crucial to prevent reverting to pre-pandemic practices.