Samsonite News
SAMSONITE SERVES UP MOST DECADENT CAMPAIGN YET, STARRING OLIVIA CULPO
Samsonite, the iconic and trusted leader in travel gear since 1910, unveils its new Chocolate Mauve colorway as the latest chapter of its brand platform, “It’s Not Just a Bag, It’s a Samsonite,” starring Olivia Culpo. A rich, trend-forward neutral, Chocolate Mauve reflects the growing consumer desire for travel essentials that blend style, function and self expression.
Samsonite Takes Travel Innovation to New Heights with Proxis Space Launch
Samsonite, the global leader in premium travel gear, has reached new heights in innovation by sending its lightest-ever suitcase, Proxis, to the edge of space. In collaboration with the pioneers at Sent Into Space, this groundbreaking launch, which took place just outside Las Vegas, Nevada, showcases the remarkable fusion of travel technology and aerospace innovation. The Proxis suitcase, designed with cutting-edge materials, returned to Earth fully intact, demonstrating Samsonite’s commitment to both durability and forward-thinking design.
Samsonite collaborates with the Estate of Jean-Michel Basquiat
Samsonite is preparing to unveil a highly anticipated collaboration that fuses the popular C-Lite luggage series with the iconic, instantly recognizable artworks of beloved artist Jean-Michel Basquiat.