Will the Tupperware model work for the travel industry? Royal Caribbean tried this marketing strategy in late summer to see if it would float.

Royal Caribbean International’s Oasis of the Seas, entering service in December 2009, will introduce a unique and varied collection of entertainment and activities for all ages and interests.  Highlights include West End-style shows, high diving, acrobatic exhibitions, comedy acts, theme nights and parades.

Royal Caribbean International and Celebrity Cruises announced the winners of their annual environmental awards. For Royal Caribbean, Liberty of the Seas was selected as both the Environmental Ship of the Year and the Environmentally Innovative Ship of the Year. For Celebrity Cruises, the Celebrity Mercury was selected as the Environmental Ship of the Year, and the Celebrity Infinity was selected as the Environmentally Innovative Ship of the Year.

Royal Caribbean Cruise Line has appointed a new National Accounts Manager to head up its trade relationships with major distribution partners TUI, CTTG and Hays Travel. Lindsay Dixon joins the business in late August 2009 and will report to the newly appointed Head of National Accounts, Nicky Tempest-Mitchell.

Fort Lauderdale is launching a new marketing effort called We Love Cruisers. The program, which will debut in October, is being launched in partnership with Royal Caribbean International and Celebrity Cruise Lines.

Everyone who has ever cruised more than once dreads the life boat drill. You are relaxing by the pool after checking out your cabin and having your first of many enormous lunches on the ship and you hear these loud sirens and announcements. Go to your cabins - get your life vests and report to your muster station!