Powder Byrne News
As temperatures soar, Coolcations are on the rise in Europe
Specialist tour operator Powder Byrne, renowned for their deep knowledge of luxury ski, sun and adventure holidays, are anticipating a rise in “Coolcations” in 2026. After a summer of widespread European heatwaves, and with climate change increasingly shaping travel decisions, travellers are moving away from traditional Mediterranean beach breaks in favour of cooler, northern destinations.