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As temperatures soar, Coolcations are on the rise in Europe

As temperatures soar, Coolcations are on the rise in Europe

7 January 2026 Press Release Tourism News Organisations & Operators

Specialist tour operator Powder Byrne, renowned for their deep knowledge of luxury ski, sun and adventure holidays, are anticipating a rise in “Coolcations” in 2026. After a summer of widespread European heatwaves, and with climate change increasingly shaping travel decisions, travellers are moving away from traditional Mediterranean beach breaks in favour of cooler, northern destinations.