Phocuswright Europe 2025 News
Phocuswright Europe 2025 – AI agency takes center stage
Phocuswright Europe 2025 kicked off in Barcelona last week, welcoming over 600 attendees from 20+ countries to discuss the future of travel. The event highlighted the booming travel industry, tempered by geopolitical and economic concerns. A key theme was the disruption in travel distribution, with technology reshaping customer loyalty and content control. Speakers emphasized AI’s growing role, with insights from TripAdvisor, Expedia, Accor, Booking, and Google. The conference also featured startup pitches, investment trends, and exclusive research on traveler behavior, AI adoption, and sustainability. Sustainability and AI remain top priorities Sustainability remained a priority, with Trip.com Group sponsoring carbon offset initiatives for the event. Attendees engaged in interactive polls and networking, reinforcing Phocuswright’s commitment to industry collaboration. Research presentations covered AI-driven consumer trends, startup funding, and ski travel insights.
Travel industry titans to unpack future trends at Phocuswright Europe 2025
As the travel industry converges on Barcelona for Phocuswright Europe 2025, from June 10-12, a stellar lineup of visionary leaders are poised to share groundbreaking perspectives on the forces shaping travel’s next era. Top executives from global giants including Expedia Group, Amadeus, Lufthansa Group, OAG, HomeToGo, Rail Europe, Chain4Travel, Omio, Dida, and Zamna, will take the stage, offering an unparalleled look into the strategic shifts and technological advancements driving the sector forward. Phocuswright Europe, taking place at the Palau de Congressos de Catalunya, is renowned as the travel industry’s premier executive conference, bringing together decision-makers for candid conversations, sharp debates, and a front-row seat to the latest innovations. The 2025 theme, “The New Age(nts),” promises a deep dive into how new models and technologies are redefining the travel landscape.
Phocuswright Europe 2025 unveils strongest-ever agenda, spotlighting the transformative power of AI
Phocuswright Europe 2025, the travel industry’s premier executive conference, is set to deliver its most compelling and timely agenda to date, focusing intensely on the “The New Age(nts)” theme. From June 10-12 at the Palau de Congressos de Catalunya in Barcelona, the event will bring together global thought leaders to explore how generative Artificial Intelligence (AI) and autonomous agents are not just shaping the future, but actively rewriting the rules of travel right now.
Phocuswright Europe announces full speaker line-up and program for 2025 conference
Phocuswright Europe, the premier European conference for travel technology and innovation, today announced its highly anticipated speaker lineup and program for its 2025 event. The conference will take place from June 10-12, 2025, at the Palau de Congressos de Catalunya in Barcelona, Spain. Under the overarching theme of “The New Age(nts)”, Phocuswright Europe 2025 will delve into the transformative forces reshaping the travel industry. With a particular focus on the impact of Generative AI, the program will explore how these new “agents” of change – including autonomous technologies and evolving consumer behaviors – are influencing company operations, the in-destination experience, travel distribution, and travel marketing. The convergence of GenAI with digital identity will also be a key topic, examining its potential to create more seamless and personalized travel experiences.