New research reveals that over 40% of dog owners now almost always travel with their furry friends* proving that for many, a break simply isn’t complete without a wagging tail in tow. This shift in travel habits isn’t just about loyalty — it’s changing the way we holiday altogether. The survey also found that value for money remains the number one priority when choosing a short break, closely followed by a love for luxury and comfort. Owners want stylish, welcoming stays where both humans and hounds can enjoy a little indulgence — without compromising on cost.