Jumeirah Group, the Dubai-based luxury hotel company and a member of Dubai Holding, has signed a management agreement with Demsa Group, a leading Turkish company specialising in the luxury and fashion retail industry and representing 13 global brands, to operate the Pera Palace Hotel in Istanbul, Turkey. Jumeirah Group will assume management of the luxury museum hotel from 01 May 2012 and the property will be known as Pera Palace Hotel, Jumeirah.