The Pacific Asia Travel Association (PATA) is pleased to announce that the PATA Annual Summit 2026 (PAS 2026) will be co-hosted in the cities of Gyeongju and Pohang, located in Gyeongsangbuk-do Province, Korea (ROK), in coordination with the Gyeongsangbuk-do Culture and Tourism Organization (GCTO) and scheduled to be held from May 11-13. The official handover was made on April 23 during the closing ceremony of the PATA Annual Summit 2025 (PAS 2025)  in İstanbul, Türkiye, symbolising the continued momentum and legacy of the Association’s flagship event.

The Pacific Asia Travel Association (PATA) has released the latest Asia Pacific Visitor Forecasts 2025-2027, providing in-depth insights into tourism recovery trends across the region. This comprehensive report, prepared in collaboration with the Hospitality and Tourism Research Centre of the School of Hotel and Tourism Management at The Hong Kong Polytechnic University, presents forecasts for 39 destinations in the Asia Pacific region under mild, medium, and severe scenarios, offering critical insights for stakeholders in the travel and tourism industry.

The Pacific Asia Travel Association (PATA) and the Türkiye Tourism Promotion and Development Agency (TGA) have announced the theme for the PATA Annual Summit 2025, “Timeless Wisdom for a Sustainable Future”. Scheduled to take place at the CVK Park Bosphorus Hotel İstanbul from April 21-23, 2025, the Summit will explore timeless principles that have shaped perspectives on culture, community, and conservation, providing a stage for industry leaders to discuss how these insights can be applied to tackle current challenges and seize new opportunities. The theme also highlights Türkiye’s unique duality, where its rich heritage is preserved while progressing towards a sustainable future.

PATA has expanded its Tourism Destination Resilience (TDR) Programme to Sarawak, Malaysia, aiming to bolster resilience and sustainability in the Asia Pacific tourism sector. As tourism rebounds from the COVID-19 pandemic, the focus on resilience is crucial to prevent reverting to pre-pandemic practices.

The Pacific Asia Travel Association (PATA) is gearing up to host the PATA International Conference on Women in Travel from March 20-22, 2024, in the Philippines, showcasing the commitment to gender equality and empowerment in the tourism sector.

The Pacific Asia Travel Association (PATA) and the International Congress and Convention Association (ICCA) have signed a Memorandum of Understanding (MoU) to strengthen their collaboration in promoting responsible and sustainable growth within the travel and tourism industry, both regionally and globally.