Over Tourism News
Milan study debunks ‘overtourism myth’
The widespread idea that increasing tourist flows inevitably undermine residents’ quality of life does not fully apply to Milan. According to new research, there is no linear correlation between overtourism and urban well-being. In fact, in some areas of the city, a higher tourism presence actually coincides with greater resident satisfaction. This is the main finding of the first white paper on overtourism and quality of life in Milan, conducted by The Data Appeal Company – Almawave Group and Doxa. The study, launched in June 2024, integrates big data analytics with residents’ perceptions to provide a comprehensive picture of how tourism interacts with urban life.
WTTC Calls for Smarter Tourism Management as Destinations Face Pressure
As Travel & Tourism enters the height of the summer season, the World Travel & Tourism Council (WTTC) has today launched a new report calling for a more balanced approach to managing tourism in popular destinations. While overcrowding is often seen as a tourism problem, many of the real pressures come from deeper issues such as underinvestment in infrastructure, poor planning, and fragmented decision-making. These challenges affect both residents and visitors and need joined-up solutions. Travel & Tourism supports one in every 10 jobs and nearly 10% of global GDP and is set to support one in three new jobs over the next decade. When managed well, it also fosters cultural exchange, global understanding, and environmental protection. But without smart planning, the benefits it brings could be at risk.