Online Traffic News
11% increase in UK online search for Hotels in long-haul destinations
The latest quarterly analysis of UK consumer online search data in relation to hotels, suggests those in long-haul destinations, in particular New York, Orlando and Las Vegas, are proving popular with searchers.
Search for flights to short haul destinations drop almost 50%
The total number of UK consumer searches for flights in June were up 28% on May levels, reveals the latest quarterly independent research from Greenlight, a leading specialist search and social marketing consulting and technology firm.
Metasearch, review and nontransactional is increasingly where the action is.
The days of straight forward travel booking on either an OTA or supplier site are rapidly coming to an end.
Online travel is as strong as ever
Travel Web sites are performing well in the midst of the broader travel industry downturn. PhoCusWright’s Online Traffic and Conversion Report, a new study conducted in partnership with Compete Inc., shows that monthly traffic and conversion is up in almost all travel categories in the second quarter of 2009, compared to the same quarter of previous years.