Mice Industry News
The Growth Potential of MICE City Busan
In 2023, the MICE city of Busan was able to attract and host various global MICE events, allowing it to grow into a world-renowned MICE destination.
HKTB Wins World’s Leading MICE Event - Inaugural IBTM Asia Pacific 2025 to be Staged in Hong Kong
The Hong Kong Tourism Board (HKTB) announced that Hong Kong has won IBTM, the world’s leading Meetings, Incentives, Conventions and Exhibitions (MICE) event brand, to organise its inaugural MICE trade show IBTM Asia Pacific 2025, in Spring 2025 in Hong Kong.
How Busan Is Expanding Its MICE Value Structure
Busan is a leading marine city that is growing into a global MICE center thanks to its rich natural heritage of beaches, mountains, and rivers, not to mention an advanced infrastructure that is only befitting of the second largest city in Korea.
ABU DHABI CONVENTION AND EXHIBITION BUREAU OPENS NEW REPRESENTATIVE OFFICE IN SOUTH KOREA
ADCEB will educate corporates, associations, event organisers, MICE agencies, and other industry stakeholders in South Korea about Abu Dhabi’s strong MICE proposition, highlighting it as a dynamic global destination for business events.