Madrid Tourism News
FITUR 2026 sets the global pace for tourism, drawing 160 nations and more than 10,000 companies
Madrid once again becomes the focal point of global tourism as it hosts the International Tourism Fair (FITUR), organised by IFEMA MADRID from 21–25 January 2026. In its 46th edition, FITUR strengthens its position as the sector’s leading platform, highlighting both its international reach and its commitment to knowledge as a driver of industry transformation
FITUR 2026: Hotel booking lead time increase sixfold, says RateGain
The behavior of travelers attending major tourism events is undergoing a significant shift. On the occasion of FITUR Madrid 2026, RateGain, a global leader in AI-powered SaaS solutions for the travel and hospitality industry, analyzed hotel bookings in the Community of Madrid for the week of January 19–25. The analysis reveals a substantial change in booking patterns, characterized by longer booking lead times, higher spend per night, and longer stays.
WTTC selects Madrid as new Global Office to boost worldwide travel and tourism
WTTC has unanimously approved Madrid as its new global office after a strategic review, aiming to strengthen leadership through deeper member engagement, stronger advocacy, better access to global talent, and improved efficiency.
New Partnership Between Wego and MADRID TURISMO by IFEMA Madrid
Wego, the number 1 travel app and the largest online travel marketplace in the Middle East and North Africa (MENA), is delighted to announce a groundbreaking partnership with MADRID TURISMO by IFEMA Madrid as part of their “Only in Madrid” campaign. This initiative aims to boost awareness about the vibrant culture and unique attractions of Madrid, inviting travelers from the GCC to explore the Spanish capital like never before.