A ground-breaking new partnership has been formed between the Johannesburg Chamber of Commerce and Industry (JCCI) and the African Bureau of Conventions, aimed at ensuring maximum economic growth of Johannesburg, as well as enhanced membership opportunities to local and regional businesses.

The Johannesburg Tourism Company has been celebrating ahead of this summer’s FIFA World Cup, with the launch of a new advertising campaign – Jo’burg Rocks – at Indaba. Designed to maximise the City of Gold’s exposure to the millions of guests expected in South Africa, the campaign runs under the slogan: “From Full Time to Party Time”.

The travel industry showed off its glamourous side when reigning Miss World visited ITB Berlin 2010. The Gibraltarian beauty, who won the prestigious beauty contest in Johannesburg in December, dropped by the South Africa stand to catch up with friends and give the nation a final cheer ahead of FIFA 2010.

The 2010 World Cup holds the key to South Africa easing its way through the global downturn, according to Tourism Minister Marthinus van Schalkwyk.

World Sport Destination Expo, “The Global Market Place for Sport Tourism”, has appointed the world leader in sports travel, Thomson Sport, as its Official Travel Partner.Thomson Sport, the specialist division of travel giant TUI, will be responsible for organising travel, accommodation and additional services for officials and delegates attending the ground-breaking sport tourism exhibition, which takes place during FIFA 2010 in the Official Host City, Johannesburg, 5-9 July 2010.

Sibongile Mazibuko, Executive Director 2010, City of Johannesburg, talks to Breaking Travel News at INDABA South Africa Travel Trade show 2009.