Japan has been growing increasingly popular as a travel destination, with influential magazine Condé Nast Traveler placing it at number 1 on its list of “the best countries in the world” for two years running. Larger cities like Tokyo and Kyoto have been the focal point of this popularity, but demand is rising by the day for more genuine experiences, suggesting a growing need for tourism development in local regions of Japan. Enter WaWo Japan Travel, an agency that has long cooperated with local organizations to uncover Japan’s hidden gems, in addition to utilizing its bountiful experience providing tour arrangement services to overseas travel agencies. Applying its deep knowledge of local Japan, WaWo has begun selling original tours on its newly launched tour site “WaWo Japan Tours” (http://wawojapantours.com).