The two public days of ITE&ITE MICE this year, despite the financial crisis and swine flu, drew over 60,000 visitors, up 12 percent. In addition, leading outbound travel agents present at the expo reported good businesses. An onsite survey found around 90 percent of the respondents will increase or maintain their travel spending and frequency in the coming twelve months. These encouraging signs confirm that travel is very much a part of Hong Kong residents’ life style.