ITB China News
ITB China 2026: Jenny Zhang, Regional GM - North Asia, Plaza Premium Group
Interviewed by Justin Cooke
ITB China 2026: Mohamed Bassam Adam, Business Development Director, Ultra Luxury Maldives
Interviewed by Justin Cooke
ITB China 2026: David Sun, Director of Marketing, Tahiti Tourism China
Interviewed by Justin Cooke
ITB China 2026: Julieta Martín, Manager, Chaltén Suites Hotel, Santa Cruz, Argentina
Interviewed by Justin Cooke
ITB China 2026: Anastasiia Maslova, Deputy Cluster Sales & Marketing Director, Seychelles Hotels
Interviewed by Justin Cooke
ITB China 2026: Ricardo Baraybar, Deputy Director of Tourism, PROMPERÚ
Interviewed by Justin Cooke
ITB China 2026: Lydia Li, Deputy General Manager, Messe Berlin China
Interviewed by Justin Cooke
ITB China 2026: Vincent Zheng, Regional Director, Tourism Fiji
Interviewed by Justin Cooke
ITB China 2026: Luciano Tanto Clément, Consul General, Argentina in Shanghai, China
Interviewed by Justin Cooke
China steps up tourism push as visa-free travel fuels inbound surge
China is accelerating its push to re-establish itself as one of the world’s most important tourism markets, with new figures revealed at ITB China showing a sharp rise in both inbound and outbound travel. According to data presented during the Sino-European Dialogue in Shanghai, domestic travel across China reached 6.522 billion trips last year, up 16.2 per cent year-on-year. Outbound travel by mainland Chinese residents climbed to 168 million trips, while inbound travel reached 154 million.
ITB China 2026: Lio Chen, General Manager - China, Plaza Premium Group
Interviewed by Justin Cooke
ITB China 2026: Helen Chen, Co-founder & Strategic Partnerships, eSIM Access
Interviewed by Justin Cooke