Instagram News
Expedia Launches Industry-First Feature That Turns Reels on Instagram into Bookable Travel Itinerary
Expedia® has announced Expedia® Trip Matching, a first-of-its-kind feature that allows travelers to seamlessly build an itinerary based on reels found on Instagram and then book directly on Expedia. Travelers can share any publicly available travel-related reel—whether from content creators they follow or trending posts—directly with Expedia and receive customized itineraries, destination ideas, and travel tips based on the video. Powered by AI, this new experience transforms inspiration into real-world travel plans, making it easier than ever to book travel directly from Instagram.
WELLNESS NEEDS TIKTOK AND INSTA
The post-pandemic wellness hotel trade is reliant on social media. This was the main finding from a survey of guests and hoteliers, presented at ITB Berlin 2023 by Michael Altewischer, chief executive of Wellness-Hotels und Resorts GmbH, and Roland Fricke, founding partner and marketing representative of the portal beauty24.de.