Up to 10,000 hotels and B&Bs are expected to sign up to a new online database which will allow them to check guests’ credentials prior to taking bookings. The subscription-based GuestScan network will enable them to check for known offenders, as well as name and shame guests for misdemeanours ranging from stealing towels to smashing TVs.

An industry white paper issued by Cornell’s Center for Hospitality Research (CHR) demonstrates the clear connection between guest satisfaction and hotels’ financial results