Holland America Line is preparing to celebrate 80 years of exploring Alaska with more than 100 cruises now available for booking as part of its 2027 anniversary season. The cruise line, known as the leader in bringing guests closer to Alaska’s wildlife, also announced newly enhanced Cruisetour experiences, designed to connect guests to the heart of the Great Land in even more meaningful ways by land and sea.

Holland America Line will expand its presence in Northern Europe with a third dedicated ship in 2027, providing guests with more chances to discover the region with a cruise line known for its deep-rooted expertise in the area. Guests embarking on one of the cruises can expect to discover the sparkling cities and otherworldly beauty of Scandinavia, Greenland, the Baltics and the British Isles — while also enjoying an authentic onboard experience.

Holland America Line announced itineraries for its two Grand Voyages sailing in 2027, offering guests the choice to embark on an ambitious 129-day circumnavigation of the globe on the 2027 Grand World Voyage or a 70-day, region-specific in-depth exploration on the Grand South America & Antarctica Voyage. As revealed today by the cruise line’s president Beth Bodensteiner to guests on board the 2025 Grand World Voyage, the meticulously designed cruises contain bucket-list locations and rarely-called-at ports, as well as ample overnight and extended calls in sought-after destinations.

Holland America Line has revitalized its tagline and positioning with the rollout of a new global brand campaign that underscores the cruise line’s differentiation in the market as well as its commitment to servicing guests. The introduction of “Savour the Journey: Experiences with us are too good to hurry through” reinforces the brand’s dedication to the art of leisurely travel with exceptional voyages designed to connect travelers to the world and each other. The campaign honors Holland America Line’s more than 150-year history while positioning the brand for future growth.

Filled with exciting destinations and iconic sites, Holland America Line’s 2026-2027 South America and Antarctica season is officially open for booking. Each itinerary, between 14 and 31 days in length, includes a wide array of ports and natural destinations for guests to choose from when planning their perfect holiday.

Holland America Line is cruising into the annual wave booking season with the “Start Your Journey Sale”. Starting Dec. 19, 2024, travelers can take advantage of the cruise line’s wave offer and receive balcony upgrades, bonus amenities, reduced deposits and exceptional savings — with cruise fares starting at just $129 per person, per day.