IDeaS, a SAS company and the world’s leading provider of AI-powered hospitality revenue management software, today announced significant momentum in the adoption of its broader commercial strategy solutions, highlighting a growing industry shift toward connected decision-making that extends well beyond traditional revenue management. The announcement comes as hotel organizations face increasing pressure to navigate market volatility, staffing constraints, evolving traveler demand patterns, and growing expectations for data-driven decision-making across commercial functions. As teams are increasingly tasked with connecting revenue, marketing, sales and operational strategies, hoteliers are investing in technologies that provide a more unified view of business performance and market opportunities.

Hospitality Financial and Technology Professionals (HFTP®) has announced that exhibit floor space for the 2026 Hospitality Industry Technology Exposition and Conference (HITEC®) is officially sold out, with more than 360 companies exhibiting across 83,000 net sq. ft. of exhibit space. With expanded exhibit floor space this year, attendees can explore a broad mix of companies and dive into dozens of technology categories and solution options. The HITEC 2026 exhibit hall will be open June 16–18, 2026, at the Henry B. Gonzalez Convention Center in San Antonio with more than 5,800 attendees expected. The event remains the world’s largest and longest-running hospitality technology conference and exhibition.