Follow the Camino is launching a strategy to bring more travellers to the Via Francigena, a notable pilgrimage route which attracts 15,000+ hikers every year (European Association of the Via Francigena Ways). As one of the only companies in the travel industry to operate along the entire Via Francigena route, Follow the Camino is uniquely placed to organise spectacular walking holidays on this traditional and important pilgrimage network.