Eurovision has sparked global curiosity about one of Finland’s most iconic traditions: the sauna. But for many, the idea of stepping into one comes with uncertainty — do you have to be naked, is talking allowed, and what’s with the felt hat? Now Helsinki is inviting everyone to experience a sauna culture that’s less about rules and more about what feels right. As Eurovision fans set their sights on Basel, another cultural star is quietly gaining global attention: the Finnish sauna. While many may recognise the image of a steamy wooden room and a plunge into icy water, the act of stepping into a sauna can feel surprisingly intimidating.