Google Travel News
Mirai study reveals Google has lost 1 percentage point of market share in direct hotel bookings
Mirai, the provider of technology and operations support to help hotels sell in the direct channel, has today unveiled new findings on the impact of the European Union’s Digital Markets Act (DMA) on the direct sale of hotel reservations within the European Union (EU) when compared with non-EU markets. Mirai’s latest analysis reveals that the DMA has led to Google suffering an overall 1% decline in its market share of all direct hotel bookings within the EU, marking a significant shift in how users interact with hotels via Google platforms.
Google signs up Room 77 for hotel booking expansion
Since it caused a stir in the online travel community with the $700 million acquisition of flight software company ITA in 2010, search giant Google has been a little quiet on the travel industry front. The launch of its Hotel Finder site in 2011 failed to set the world alight and the company, which dominates in other key areas, has remained a secondary player in online hotel bookings.
Head of Google Travel joins Regatta Travel Solutions advisory board
Regatta Travel Solutions announced today that Rob Torres , Managing Director of Travel at Google, has agreed to be the first member of its Advisory Board.