The Agentic Tourism Initiative was unveiled today at the inaugural TOURISE Summit, introducing the world’s first Agentic Protocol for Tourism, a universal digital framework set to transform every stage of the traveler’s journey.

Globant, a digitally native company focused on reinventing businesses through innovative technology solutions, has partnered with Red Sea Global (RSG) to create a cutting-edge digital program designed to transform the connected visitor experience at one of Saudi Arabia’s most ambitious tourism destinations.