Gen Z News
Video content key to engaging Gen Z travellers, say experts at ATM 2024
In an enlightening session on “How To Build Influence with Gen Z in Just 30 Seconds”, Marc-Antoine Simon, Industry Manager, Travel and Tourism – MENA, TikTok, shared insights on the latest trends in community-led marketing, demonstrating how brief yet powerful content can significantly influence travel decisions.
Unveiling the Travel Preferences of Gen Zs and Millennials in Asia Pacific
Marriott Bonvoy conducted a survey among Gen Zs and Millennials in Asia Pacific (APEC), revealing that a majority of them prefer belonging to a single loyalty travel program. Identified as “Savvy Explorers,” they prioritize maximizing travel value and unique experiences while simplifying their loyalty memberships.