SeaWorld Orlando is thrilled to announce that its groundbreaking, dynamic and immersive Arctic experience, Expedition Odyssey, is now officially open. This first-of-its-kind in the world attraction that combines cutting-edge ride technology, breathtaking all-real-world footage and close-up encounters with Arctic wildlife to deliver the most immersive Arctic experience ever created. As guests disembark from the ride, the breathtaking adventure continues with face-to-face and up-close encounters with real Arctic animals, including beluga whales, seals and walruses.

Recently named the No. 1 travel destination for 2025 by AAA, Orlando continues to deliver unforgettable summer vacations for every traveler. “This summer marks one of the most exciting seasons in Orlando’s history, with the first new theme park in 25 years opening in May, and a wave of new experiences and sporting events that continue to give travelers new reasons to choose Orlando,” said Casandra Matej, president and CEO of Visit Orlando. “Whether you’re a first-time visitor or a regular to our destination, this summer Orlando delivers new unbelievably real vacation opportunities for all types of travelers.”

Emergent Media continues its successful partnership with VISIT FLORIDA with the debut of two new creator-led original video series, “Wild About Florida,” and “What’s Up in Florida.” Developed and produced by Emergent Media and leveraging Emergent’s proprietary creator network, these social-first, highly engaging series are designed to showcase the incredible nature and exciting events in the Sunshine State.

As the Theme Park Capital of the World and the No. 1 visited destination in the U.S., Orlando ushers in a year of innovation and excitement with more than 25 new experiences in 2025, including the debut of its first new theme park in more than 25 years.

Hilton Sandestin Beach Golf Resort & Spa, the premier destination along Northwest Florida’s emerald coast, proudly announced the completion of its $35M property-wide renovation to celebrate its 40-year anniversary in 2024. Each guest room boasts exclusive views of the newly renamed Gulf of America complete with modern coastal charm. Guests can experience the newly enhanced indoor pool for the first time during their spring break getaway.

Visit St. Pete-Clearwater (VisitSPC), the official tourism authority for Pinellas County, today unveiled its new campaign Ampersand, inviting travelers of all ages to discover the endless adventures awaiting them in Florida’s ultimate destination. The campaign highlights a wide variety of experiences for every interest, redefining what it means to be home to America’s Favorite Beaches. Beyond the white sand, St. Pete-Clearwater offers something for everyone – whether you’re an adventure seeker, art lover, foodie, sports fan, nature enthusiast, or culture explorer.