Fitur 2025 News Page 3
México, Partner Country for FITUR 2026
Mexico will take center stage at the 2026 International Tourism Fair as the FITUR Partner Country, as announced today at the country’s stand by José Vicente de los Mozos, Chairman of the Executive Committee of IFEMA MADRID; Daniel Martínez, Executive Vice President of IFEMA MADRID; Josefina Rodríguez Zamora, Secretary of Tourism of the Government of Mexico; and Eduardo Martínez Garza, General Director of CREA. Also present were Quirino Ordaz Coppel, Mexico’s Ambassador to Spain, alongside a delegation of governors; Arancha Priede, General Director of Trade Fair and Congress Business at IFEMA MADRID; and María Valcarce, Director of FITUR.
FITUR Cruises 2025 highlights the rise of blue tourism, set to reach 37 Million Cruise Passengers
Experts affirm that cruise passengers are loyal to the cruise experience but not to cruise lines, as they enjoy trying new products and travel styles. The third edition of the Cruceroadicto Awards honored the best cruise lines, ships, and ports of 2024.
FITUR Talent 2025 highlights technology and personalization as key drivers for the future of tourism
Talent as a driving force for the development of tourism was the central theme of the sixth edition of FITUR Talent, the section of the International Tourism Trade Fair organized by FITUR in collaboration with EDUCACIÓN 3.0. Under the slogan ‘How to Attract and Retain Talent in the Tourism Industry: Best Practices and Success Stories’, this space hosted high-level presentations with participation from HR experts, academic institutions, companies, and industry leaders who shared their knowledge and experience in the sector.
